Every chiropractor needs a steady flow of new patients to continue to grow and thrive their chiropractic clinic. And while referrals from a physician are important, they’re probably not going to get you where you need to be on their own. That’s where smart marketing for your chiropractic clinic comes in.
The Chiropractic Marketing Step By Step Guide, Including:
How to put a plan in place to get new patients to become recurring, happy patients
How to get those happy patients to take the next step and leave customer reviews on social media as well as Google My Business, Yelp, and Bing
How to know it’s time to expand beyond “word-of-mouth referrals”
Which tactics to consider for your marketing mix, from MailChimp to pay-per-click, to attract and retain new patients
Which marketing tactics deserve a dedicated staff member (hint: social media) at your chiropractic office
When to introduce complementary services into your marketing strategy, like a massage therapist
How to track your new patient offers to see whether they prove to be an enticing call-to-action
The right strategy will vary somewhat by the specifics of your business, but you can bet that you’ll need a mix of advertising, social media support, search engine optimized (SEO) content, PPC and retargeting efforts, and a healthy email list.
Whether your chiropractic practice is a well-established business today or just a dream, this chiropractic marketing plan template is meant to be your tool to figure out how to bring in those new patients.
The sales strategy is based on the need to exceed all of the customer’s expectations. By exceeding all expectations, customer’s will have only positive things to say about your Chiropractic clinic. Additionally, a patient that has been successfully treated is particularly vocal about the experience with their friends and aquaintances because the improvement of one’s wellness is so fundamental and apparent in one’s life.
Chiropractors have had to change along with the health and wellness industry as new technologies and research are available, so they have an easier time adapting to a never-ending supply of fresh marketing tactics, consumer behaviors, and business models.
Build a strong website
Today’s healthcare consumer is smart and savvy when it comes to choosing their providers. According to a 2012 report by Think With Google, 77 percent of people search online for symptoms, treatments and providers before booking an appointment. “Back pain” is among the most frequently searched health terms, according to Google Trends.
Search engine optimization (SEO) is the key to being found online, but your website’s layout, navigation and design matter too. Your website is an important part of your brand identity; it shapes patients’ initial impression of your business. Potential patients are looking for a chiropractor who’s both trustworthy and capable of relieving their pain.
Instead of using a free website builder, which looks unprofessional and scrappy, invest in digital branding professionals, including a web designer and copywriter, who specialize in the healthcare industry. They can help you communicate your unique selling proposition (USP), meaning the qualities that distinguish you from other local chiropractors.
