It goes without saying that having a strong digital presence is one key to gaining new patients. Your patients, and potential new patients, expect to find a website for your practice that tells them who you are and the services you offer. And they will use the information they find on your website to decide if you’re the right practitioner for them and ultimately, contact your office to schedule an appointment…or not. So, it’s important to have a modern chiropractic website, with engaging content, that can be found easily with a Google search.
Here are some tips to creating and maintaining a strong digital presence:
Start Digital Marketing with a Chiropractic Blog
Content marketing is all the rage and for good reason: it works! But it does take time. The minute you set up a website, start working on your blog and be consistent. Write at least one post each
week.
If you’re not sure what to write about or feel like your writing isn’t ready for the internet, don’t panic. If you focus on a keywords as well as great ideas, your posts will get seen in google as well, Get some help with your content writing and online search specialist for help. Also, if you are looking for advice to optimize your blog, read our article about chiropractic blog ideas.
SEO for Chiropractic Sites
Besides creating a blog and a post schedule, you should focus on providing qualitative content, along with selecting the best SEO optimized keywords for your business. Lately, the search engine queries became more intuitive due to the fact that users tend to seek with the aid of voice software.
We can conclude that adding the proper keywords is a must. Use location keywords on the home page, add relevant keywords to your blog posts or even consider long-tail keywords, such as an entire question a potential patient might seek answer to. Ask a web developer if he understands SEO as its great to tailor this into your chiropractic website development strategy.
Forget the Stock Photos
Stock photography is a good way to start when you’re just developing your chiropractic website design, but it’s not perfect. You’ll want to show potential client’s pictures from your practice. This gives them an idea of what to expect when coming for an appointment, but also puts a personal spin on your website. Prospective clients want to feel like they know you before they’re getting an adjustment.
Go for a Custom Site Style
Many web design companies offer standard templates at an affordable price. This may seem great, but it won’t help your website stand out. Consider this: people rely on the internet for everything. Investing in chiropractic website templates will be the best decision you’ll make for your business.
Make Your Site Mobile-Friendly
If your site is not mobile responsive, a great amount of traffic will be lost. In addition, you risk being penalized by Google in regards to ranking, due to the high abandon rate. So, the most important advice for creating a winning chiropractic website is to focus on the mobile-friendly approach, too.
Social Media
Make sure your social media accounts are linked to your website and visible from the homepage. This can make it easier to display reviews as they come in. Promotional Youtube videos could also be a great way to attract additional customers to your small business.
We hope our inside tips for setting up and managing a chiropractic website will turn out to be helpful for your business. You don’t have to handle your chiropractor website design on your own. Instead, leave it to the pros at Creatitive.
