Email marketing is the use of email to promote products or services while developing relationships with potential customers or clients. It is essentially direct mail done electronically instead of through the postal service.
Why chiropractors should use email marketing?
Before you dive headfirst into an Chiropractic email marketing campaign, you need to understand why email marketing is so effective. The next few sections should make that abundantly clear. As chiropractic is a science-based form of healthcare, no chiropractic email marketing guide would be complete without some raw data that proves how important email marketing is for your business.
100% of consumers check their email every day
80% of Millenials prefer businesses to communicate with them via email.
70% of marketers say email marketing generates more income.
90% of business professionals say email marketing increases customer retention.
Emails strengthen patient relationships
Sending regular emails to your patients will strengthen the relationship you have with them. They can also damage the relationship though, which is why you have to be careful about what you send.
To ensure you’re strengthening relationships instead of weakening them, don't think of emails as advertisements you periodically send to your patients' inboxes. Instead, think of them a continuation of the conversation that started in the office.
When you talk to patients in your office, you generally talk to your patients about their health problems. If their back hurts, you might recommend a back adjustment. If their blood pressure is high, you might tell them about a supplement that lowers blood pressure.
By thinking of the emails you send as an extension of this conversation, you will strengthen the relationships you have with your patients ‒ which will lead to increased patient retention down the road.
Effective email marketing takes effort. Here are a few strategies for making the most of your email marketing campaigns.
All you're going to do by sending an unsolicited email is turn off most of the people you were hoping to turn into clients. Whether through your website, in your store, or at an event, make it clear when customers are opting in to receiving your emails.
Email marketers must adhere to the rules of the CAN-SPAM Act. These rules include having a non-deceptive subject line, providing a clear way to unsubscribe, and including your name and address at the end of the emails.
Mix Up Your Messages
Don't just send out ads to buy all the time. Use your emails to build rapport with customers by sharing your expertise or that of others, giving them tips and insights they can value. Share information that lets them know more about you and your chiropractic clinic.
Optimize for Mobile
Studies found that just under half of all emails are opened on mobile devices. That means, if your email doesn't display correctly on mobile platforms, half of your audience is going to think you don't know how to properly craft an email.
No modern chiropractic business is complete without email marketing. It provides an unparalleled opportunity to engage with current patients and potential patients alike. While this guide should give you a good primer in email marketing, you should know that effective chiropractic email marketing is extremely difficult.
