The term “mistakes” has a negative connotation to it. You made a decision or implemented something that didn’t go as planned, and now you have to deal with the repercussions. Marketing mistakes, even ones that seem massive in the moment, only end up being temporary setbacks. In fact, they usually end up being positive assets because they teach you valuable lessons about how to improve your business or marketing approach.
If you’re a chiropractor, try and avoid these chiropractic marketing mistakes which could really damage your Chiropractic practice.
Not Using Paid Promotional Tools
Each social platform has its own marketing and advertising channel – premium paid services that allow you to showcase your practice s directly to your target audience who – based on their interests and preferences – could become potential customers. Deliver your interactive, appealing content such as images and videos, get leads, and sell using the paid advertising channels of leading social platforms – it can really boost your ROI.
Once you have a strategy and become regular with your posts, not posting for a single day can affect your impressions and engagement rates, damaging your social media marketing efforts to date. Not being regular with your updates means your content can get hidden from most of your followers.
As a solution, smart social media marketers schedule their posts automatically for certain times of the day or week. You should also avoid posting an update just because you have to – but planning your publishing on a social media content calendar will preclude that.
Subluxation, Diversified technique, Innate intelligence, Gonstead technique and Activation technique are terms specific to chiropractic. These terms are known as industrial language. The chiropractic marketplace is typically unfamiliar with these terms. Lack of understanding creates a lack of trust and increases the public’s resistance to buying chiropractic services. Unless your patients have had these terms explained to them, reserved these phrases for intraprofessional communications. Chiropractors must be able to describe a diagnosis, treatment options and other complicated methods in laymen’s terms for effective patient communications and care.
Time Management
Since acute pain is the greatest motivation for seeking chiropractic care, most prospective patients want immediate availability of care. If a practice cannot see a patient within 48 hours, the patient will seek care elsewhere. Priority is said to drop by 50 percent every 24 hours. Care must be initiated quickly to avoid this factor. Since chiropractic care is a process and rarely a single event, efforts must be made to inform new patients of the real time involved in each visit and the course of care. If an office has a one-hour wait for a two-hour initial visit, patients will avoid the practice. They may perceive this as the time required for each visit and a 25 visit treatment schedule would seem overwhelming. Initial visits must be efficient and the time for a typical appointment following the initial evaluation must be stressed to the patient. America is a drive-thru society. Everyone is busy.
Humans are motivated by pain. In fact, 80 percent of all human activity is related to escaping present or future pain. Only 5 percent of human activity is said to be motivated by pleasure. That is why the constant marketing of wellness care is futile. People do not want to feel good, better or stay healthy. They want the pain to stop. Think about this. People are conditioned not to think about their health in the absence of pain.
Avoiding these marketing mistakes might seem like common sense. If you really don’t know marketing, then build your network with marketing advisors and experts. Just remember, you own the recommendations they give you. Balance their advice with your knowledge of the marketplace, the trends, and your experience to date. Then make a well thought out decision. And if you’re still not sure, do a small marketing test.
