Having a website to showcase your services or products is pivotal in remaining commercially competitive in the 21st century. That said, if nobody is visiting your website to browse your products or services, it might as well not exist.
Take a look at the following ways to help people find you online.
Integrate your professional and personal accounts
One way to do this is by combining your professional profile and your personal profile, allowing you to stand out. By giving customers insight into your own interests and passions, you display your personality and make your brand more relatable to your potential customer.
Social media has completely transformed the way people interact with each other, both professionally and personally. To do this effectively, stop splitting your profiles and create one coherent brand that integrates your career and personal goals. In fact, transparency and relatability are the keys to draw more customers and partners.
Optimize your website for mobile
This may have been said countless times before, but a mobile-friendly website is crucial. People use their mobiles to conduct searches more than laptops, computers or tablets. The number of smartphone users is expected to grow to 2.87 billion by 2020, which means that mobile searches are only going to increase.
Focus on networking
An essential aspect of running a business is networking, as it increases your chances of success and improves communications. Social media has taken the communication aspect to a whole new level by removing the barriers that limited traditional networking. With no issues, such as travel expenses, time zones and geographical locations standing in the way, you can use your resources more efficiently and reach desired results.
Regardless of the technological advancements, the basic ground rules of communication remain the same: finding something in common. Establish connections by sharing your interests, hobbies and passions.
Create valuable content
Every piece of content available on the internet today, whether it involves infographic, video or a blog post, contributes to the online presence of the website and the business that publishes them.
Content marketing is an excellent way to introduce your brand and create a personality for the world. Producing content that’s relevant, engaging and informative should be a priority. Not only that, but your content should reflect your brand’s core values and add value, too.
Get listed on web directories
Never underestimate the potential of web directories. Key directory sites allow businesses to generate more web traffic and reach their target audiences more efficiently. These help you rank at or near the top organically and are especially relevant to local searches. The secret to gaining success with web directories lies with choosing the one that can add real value to your business. Such web directories not only promote themselves to site owners like yourself, but they advertise themselves to potential customers, too.
To start off, you can look into directories such as Bing Places, Google My Business, Yelp, and Yellow Pages where you could list your business.
Building a formidable online presence is, by no means, an easy task and businesses think they can get away with limited and unoriginal marketing strategies. If all this seems too complicated, you can always get the help of a company that specializes in small business branding.
