It is expensive for Chiropractic clinic to switch marketing agencies - yet most agency-client relationships end in failure and frustration. Choosing the best chiropractic marketing agency can result in a revenue windfall, but choosing the wrong one can result in wasted spend and job insecurity for those who made the selection.
Planning for a chiropractic marketing agency for your chiropractic practice is essential to making wise, informed decision throughout the marketing agency selection process. Additionally, putting in the work upfront often reaps rewards in the form of better creative and marketing performance.
Here are some tips to help you evaluate prospective agencies and make the right choice.
Integrity, Professionalism, & Accountability
When they screw-up – and they will, eventually – how do they deal with it? Agencies are full of humans, so we can’t escape the basic fact that human beings occasionally make mistakes. What separates a good business from a great business is less about making a boo-boo, but more about how the boo-boo is addressed.
As a chiropractic business, you should be investing in an agency in ways more than just the supply of a set of services. To get the best from your agency, they need to be considered as a partner, a peer – rather than simply as a supplier. If you’re going to open-up your business to that level of intimacy you need a partner reflecting similar values and priorities to your own organization.
The Importance Of Communication
Marketing agencies are all about communication, so you’d think that this was a given, right? You’d be surprised. I’ve heard stories from clients who found us after having a bad experience elsewhere that would make you wince.
Part of the success of working with an agency lies in efficient communication between everyone involved. That’s not just in terms of accessibility but in terms of understanding your business. It’s unrealistic to expect them to understand all the ins and outs of your product/service, business, and industry as a whole. However, I don’t think it’s unreasonable to expect everyone involved in the project to know enough to, for example, answer low-level sales questions.
Not Just An Agency, But A Business Partner
If you treat your marketing agency as little more than a ‘supplier’ than the ultimate success of your marketing efforts will be capped accordingly. At the same time if your agency acts in the way of a ‘supplier’ and you feel they’re simply going through the motions, that should set alarm bells ringing.
