For chiropractors who want to successfully market their practice, they should have a convincing chiropractic marketing plans. A customized, comprehensive approach tailored to your chiropractic practice is the best way to attract new patients and guarantee significant results. An effective chiropractic marketing strategies will make your practice highly visible and make your business more productive by bringing in new appointments.
Try these chiropractic marketing ideas and see the difference.
Build a strong website
Today’s healthcare consumer is smart and savvy when it comes to choosing their providers. According to a 2012 report by Think With Google, 77 percent of people search online for symptoms, treatments and providers before booking an appointment. “Back pain” is among the most frequently searched health terms, according to Google Trends.
Search engine optimization (SEO) is the key to being found online, but your website’s layout, navigation and design matter too. Your website is an important part of your brand identity; it shapes patients’ initial impression of your business. Potential patients are looking for a chiropractor who’s both trustworthy and capable of relieving their pain.
Targeted Advertising
You need to have a Facebook business page to help new patients to find you, engage with your business and read positive reviews of your services, but Facebook advertising is another way to increase your brand exposure and pinpoint potential patients. Facebook ads let you target users based on their interests and demographic factors, such as location, age, gender, education, income and relationship status. This strategy, called “micro-targeting,” can help you get your business in front of the patients most likely to need and solicit your services.
Use email marketing
Email is still one of the most effective ways to use content to engage current patients and convert new patient leads into customers.
Ask patients to submit email addresses in exchange for an opt-in download, such as a special treatment offer, a how-to guide, or a report on pain-relief research.
Send out weekly emails with content about health conditions affecting your patients, chiropractic techniques, wellness tips, practice updates, and announcements about deals and events.
Video Advertising
Video marketing is an excellent way to grow your chiropractic practice. Videos are an effective way to inform and educate people about a particular business or product. Create impactful videos that explain your business precisely and generate leads easily. You can convey the story of your happy clients to prospective clients through testimonial videos. These videos not only help you generate positive “word of mouth” for your practice, but will also help you in getting more positive reviews online.
Be Social
If you aren’t active on social media, you’re missing out on an opportunity to boost patient retention and referrals. Interacting with your patients on sites like Facebook and Instagram keeps your practice top-of-mind, triggering repeat appointments and increased referrals.
Share health and wellness tips, interesting articles, and link to blog posts from your own practice website. Not only does this strengthen your relationship with existing patients, social engagement on the posts linked to your website sends positive “social signals” that may just help your website’s Google rankings.
Blog Regularly
Google has made it very clear that they like websites that are regularly updated with high-quality, informative content. Because they’re in the business of answering their customers’ questions, they favor websites that effectively answer those questions. Does your website content answer common new patient questions?
Blogging can help you gain favor in the search engines and convert new patients by effectively answering common questions and providing useful information. Regular blog posts on health and wellness topics, chiropractic services, and things your practice is passionate about shows your patients that you are an authority in your industry and you want to help them live their best lives.
