Chiropractors emphasize the importance of healthy lifestyles and do not prescribe drugs or perform surgery. As a result, chiropractic care is appealing to many health-conscious Americans. Chiropractic treatment of back, neck, extremities, and other joint damage has become more accepted as a result of recent research and changing attitudes about alternative community practices.
The rapidly expanding older population, with their increased likelihood of mechanical and structural problems, also will increase demand in the chiropractic profession. While referrals are a staple to get more patients through the door, best chiropractic marketing plan is essential to expand your patient base past existing networks. Here are long-term marketing ideas for chiropractors to implement into any strategy.
Either share articles from your blog (more on that later) or find authoritative content around the web to help your patients. Ask yourself if what you’re posting adds value to your patients’ lives and if it’s presented in a way that is easy to digest with clear takeaways.
Get published in local newspapers and blogs
Chances are your neighborhood or community either has a printed or digital newsletter with local events, city updates, and business information.
Reach out to these publications with an informative piece about your chiropractic specialization, and you may be surprised to see how receptive they are to pushing it out! Remember, this is not a sales piece or advertisement. The goal is to share helpful information and to establish yourself as an authority without over-selling yourself.
The benefit of this chiro marketing idea is two-fold.
On the one hand, you have the obvious advantage of getting in front of your local community’s eyes through an authoritative and trusted medium. The other advantage is with digital mediums. Through digital PR, companies gain external backlinks, brand mentions, and brand awareness online. These backlinks and mentions help build a website’s authority, and ultimately, boost rankings for target keywords.
Make your website discoverable using (SEO) best practices
There are thousands of people every day looking for chiropractic services on Google. However, all the searches in the world mean nothing if your website isn’t appearing on Google. And what’s more, your website may as well not exist if it’s not on the first page of results. You can hide all the dead bodies in the world on page two and beyond, and no one would ever find them.
Create and optimize a Google My Business profile
Google My Business (GMB) is a vital piece to local SEO. Not only is it a great marketing idea for chiropractors, it’s essential to compete in your local area! (It’s also completely free.) Considering how difficult it often is to rank on the first page for your website’s keywords in organic results, local SEO is a fantastic workaround for local small businesses!
A profile includes your company’s name, address, phone number, hours, and industry. You can also add photos, reply to reviews, create posts and events, and feature social media accounts.
List your practice on chiropractor directories
Another simple chiropractic marketing idea with great return is expanding your online presence in all the relevant places, which includes chiropractor directories. The National Directory of Chiropractic, for example, lets chiropractors add their listings, making it easy for patients to find the specialty and clinic in a location they need.
Additionally, these ‘citations’ on industry directories strengthen your local SEO presence. Including your name, address, and phone number (NAP) in these citations increases your prominence and legitimacy in the eyes of search engines. In other words, you are building a network of business mentions with your contact information that solidifies the authority of your website and Google My Business profile.
Start a blog on your website
Each one of these pages serves as a brand new landing page with the potential to draw in traffic from a more diverse range of searches. By covering all possible chiropractor blog topics in your specialty, you can dominate your niche on the internet and create a chiropractic marketing hub on your blog.
