The biggest hurdle many chiropractors face is misinformation. Before you can market your specific business, get out in your community and talk about chiropractic services. Join professional associations and network with others in both the medical and natural health fields. Get on social media and share success stories and updates on the latest studies. Volunteer your skills for a good cause.
If you asked dozens of chiropractors to gather together in one room and pinpoint the best suggestions for practice growth, you’d walk away with a very long list of ideas. It’d be great if there was just one magical formula that applies to everyone. While we haven’t stumbled upon a magical potion, we do know what our clients have in common. They range in size and structure, but they share some specific characteristics that have led to significant and life-changing practice success. Here’s the effective tips on how to grow a successful chiropractic business.
There are a couple of traits that I frequently see among chiropractors who are up to something and making a ruckus.
Compassionate – They are empathetic and show up as concerned caregivers. They care—but not too much. In other words, they have clear boundaries.
Great listeners – This is a key social skill. Far too many chiropractors are chatterboxes, filling the air with their words, diminishing the value of each one the more they mint. Speak less. Be more.
Curious – They love asking questions. It’s the easiest way to demonstrate interest and keep your focus on the patient. By the way, the opposite of practice-building curiosity is growth-dampening judgment.
Enthusiastic – In short, you need to be the most optimistic, upbeat person patients ever encounter. No time for pity.
Educate Patients: Unless you see chiropractic as a low-tech solution for neck and back pain directed by how patients feel, you’ll want to educate patients. Educated patients remain under care longer, ask fewer inappropriate questions and are better referral ambassadors.
Begin at your initial consultation, explaining how your practice works. That you won’t be treating their symptoms. That a series of adjustments will be necessary. That they control the speed of their recovery. These and other subjects reduce misunderstandings and set the stage for better patient relationships.
Follow it up with a formal report of findings. Explain what you found, how you can help, how long it may take and how much it will cost. Above all, make sure you don’t send the patient home empty-handed! You’re asking them to make a significant financial and time commitment. Use the chiropractic forms to support your recommendations and equip them to recreate your explanation with others.
While it is important to have a successful chiropractic practice marketing campaign in place, it all boils down to the quality of patient experience you provide. Your patients will notice it, appreciate it and reward you by sticking around and referring your practice to their family and friends. Incorporate these doctor marketing tips into your strategy, and you will be welcoming patients through your practice doors in no time.
