Marketing will be one of the most important factors in the success of your new upper cervical chiropractic business. So before you put your name on the door, consider this:
Every chiropractic business needs a marketing plan that outlines objectives, positioning, messaging, targeted audiences, channels, tactics, promotions, and implementation.
Whether you develop that plan yourself or hire a marketing consultant or agency, there are key upper cervical marketing questions every chiropractic business owner must answer for a smart marketing strategy:
Question #1: Do you want to focus on internal marketing or external marketing?
Question #2: Do you want to focus on online or offline marketing?
Question #3: Do you want to focus on in-person or indirect (videos, audios, etc) marketing
Question #4: Do you want to do your marketing yourself or do you want to have someone else do it for you?
Question #5: Do you want to focus on 1-to-1 marketing or 1-to-many marketing?
These questions are designed to help you clarify the direction you want to do with your marketing. Once you are clear about the direction you would like to go, cross-reference that with the opportunities that are currently available to you.
There isn’t a right or wrong. It’s important that you are honest with yourself and the direction you would like to go with your marketing. After you have done that, look around at what opportunities are available to you that line up with the direction you want to go. Then get to work!
