If you’re looking to revamp your Facebook strategy, you must ensure you’re posting engaging content that your audience enjoys. Engaging content is the key to increasing reach and interaction with your Facebook Page. If you’re curious about what you should post on your business Facebook Page that will resonate with your audience, we’ve put together a list of different effective Facebook post for marketing that are guaranteed to help increase engagement.
Share a video from your YouTube channel.
Sharing a video from one of your other social media channels, such as YouTube, can be a fantastic way to promote all your platforms at once. Use the content you already have on YouTube to complement your posts on Facebook with videos that cover topics such as your products, your business and your employees. If the YouTube video is an engaging one, a viewer can be encouraged to subscribe to your channel and look at other videos.
Ask others to write captions for your Facebook photos
Post an interesting photo to your feed and invite your Facebook audience to caption it. This can be an effective way to generate engagement by prompting people to make comments on the post. Posts such as these often get a huge amount of engagement on Facebook as they are easy to interact with and allow people to express their creative sides. Use the opportunity to create a competition and award a prize to whoever came up with the best caption.
Ask A Question
Take an insightful approach to a topical question and share it with your audience. If questions seem to work well for you and your audience, it sets you up nicely with an opportunity to create tons of engagement. The more questions you can come up with, the more Facebook posts ideas you have. Your audience will be encouraged to answer this question by commenting on your post and sharing it with their friends. The better the question, the more engagement it will get.
A controversial question can be great for sparking debate, but it depends whether you are willing to go down that route when marketing your company. If you get the wrong kind of reactions, your brand could be negatively affected.
Photos
This one probably seems obvious. Of course you want to share your product photos on your business Facebook post. But highlight your products in creative ways in order to have effective Facebook posts. How can you showcase your products with or without someone modeling them? Think about flatlays, themes related to upcoming holidays, or use or application shots and more.
Blog posts
A tried and true Facebook post idea that will never go away: sharing your company’s blog posts. Why? First of all, content marketing is just as important as social media marketing, so you’re probably already creating both types of content. And second, this means you have free content to share on social media that can lead to even more clicks to your content.
Industry tips
Sharing tips and tricks of the trade is a great way to increase engagement and reach with your audience. They’re likely always after more intel, so the more you can provide, the better.
Contests and giveaways
Want a surefire way to grab user attention and increase engagement? Host a contest or giveaway prize that your target audience would be interested in. It’s a great way to increase reach, brand awareness, engagement and overall followers. We say relevant to your target audience because if you give something like an iPad away, literally anyone could be interested in entering. Instead, if you’re a bodybuilding-focused gym, you might want to select a prize that’s much more niche, like an entry into a local competition or year’s supply of protein powder.
Discounts and sales
In the same vein, share any major sales or offering discounts you may be running. This can be especially fun if you create flash sales or Facebook-only discounts for your followers. It’s a great way to reward people for liking your Facebook Page.
