The best way to promote your upper cervical chiropractic practice is to find upper cervical marketing system that fit your practice’s personality. The nice thing is that they’re usually vast and varied so you have plenty of room to explore many different options. Try a few of these chiropractic marketing ideas and see what a difference a well-placed, organized marketing campaign can do for your practice.
Word-of-Mouth Marketing: Basic and Effective
Start small and stick with the basics. Marketing communities will tell you that this is the era of Social Media marketing, and while they’re not wrong, Word-Of-Mouth marketing has yet to be outdone. Although its reach may be limited, it is the most effective, and almost always guarantees a new customer walking through your door. This is the first key to using marketing successfully: you have to get potential patients in the door. Offer referrals and discounts wherever you can, especially if you are new. Family discounts, friend referral discounts, first-time-visit discounts, and free consultations are all effective methods to get patients in, to experience your practice.
The Wellness Strategy
The wellness strategy is a more hands on technique that puts you face to face with potential patients while you do what you do best — educate people on how to achieve better health.
Wellness Events — Host a wellness event at your practice after hours. Decide on a topic and invite your existing patients as well as any contacts you have made. Advertise on social media and reach out to inactive patients. Provide a few healthy refreshments and give a brief lecture or lesson with some engaging activities. Make sure you provide handouts that summarize the material covered and stamp it with your brand: logo, address, phone number and website.
Chiropractic Email Marketing
Don’t forget to market to, and communicate with, your existing patients. Nurturing them with email marketing keeps your practice top-of-mind and allows you to promote adjunctive services.
The stronger your relationships are with existing patients, the more referrals you will get. Not sure what to send to your patients? You can start with a monthly newsletter that offers chiropractic, health, and wellness advice. The Perfect Patients service includes a monthly newsletter that, after you preview and edit if you desire, is sent to your patients on your behalf.
Advertise With Google Ads
Google Ads, for instance, gives you the opportunity to target local residents who are specifically using Google’s search engine to find a new chiropractor. Select the search terms you want to target, create your ads, and link your ads to a special landing page on your site. You pay for the ad when someone clicks on it.
PPC is often a great idea for those who have just launched a brand new website. It takes time for new sites to gain ground in search results, so this is a way to get qualified traffic right away. You can easily turn your campaigns off once your site is ranking well organically. But be sure to have a professional manage your PPC campaigns to make sure your money is being spent wisely.
