Podcasts require little effort to engage with, on the listener’s behalf. Unlike written blog content, which has to be read, or even videos that require audiences to sit and watch. All a podcast listener has to do is hit play and listen.
Podcasts offer many benefits for businesses especially in Chiropractors. And there is only one question, "What is you Chiropractic Podcasts Goals?" Here are the Chiropractic podcasts marketing goals.
Every goal in podcasting really comes down to two things: “I want to help myself” or “I want to help others". Practically, that breaks out into the following common desires for podcasters.
“I want to have fun.” You're in podcasting for yourself. You enjoy the topic and want to connect with like-minded people.
“I want to make money.” You're podcasting to grow a business, bring in extra income, or maybe just cover your expenses for this hobby.
“I want to be famous.” You want a big following and to know you have respect and authority in your field. This could lead to book deals, speaking opportunities, interviews, and more.
“I want to help people.” You want to improve people or the things they know and do. You may be giving them hope or teaching them something new.
“I want to entertain people.” You enjoy making people laugh or you want them to have some kind of fun by consuming your content.
In just the last few years, podcasts have been gaining popularity fast. One of the biggest reasons has been the shift to mobile; consumers are moving away from desktops and using mobile devices more often.
Even search engines are changing their algorithms to give mobile the priority, making it more important than ever for businesses to focus on optimizing for mobile platforms. As people rely more heavily on mobile devices, it has become easier than ever to access, download and listen to podcasts whenever, wherever.
The main focus when it comes to marketing is content. Content is king is a common phrase you'll hear tossed around the industry, and although these words may be be cliché at this point, they still hold a lot of truth. In an effort to produce as much quality content as possible, many businesses have established blogs where they can regularly post written content, but podcasts are changing that.
With podcasts, there's actaully no need for a written blog post. And, what's more, podcasts are easier: Businesses can use them to put out high-quality, relevant content without the same effort and ability that writing requires. Podcasts inspire conversation, while blogs tend to provoke thought.
The number of podcast listeners is growing. There were 48 million weekly podcast listeners in 2018, according to Statista data. This audience is expected to grow to 115 million by 2021. This is a big turning point for podcasts and an important time period for marketers looking to begin creating a podcast.
Now is the time to get started, since more businesses are going to begin creating this content and developing their audiences. Getting into the podcast game now will allow you to beat the crowd and begin developing an audience before the heavier competition sets in.
