An effective chiropractic marketing plan will make your practice highly visible and make your business more productive by bringing in new appointments. If you commit enough time to chiropractic marketing you will have success. For chiropractors who want to successfully market their practice, they should have a convincing marketing strategy. A customized, comprehensive approach tailored to your chiropractic practice is the best way to attract new patients and guarantee significant results.
Here are the effective chiropractic marketing ideas you can implement to enhance your chiropractic marketing.
CHIROPRACTIC WEBSITE
Having a conversion-optimized website is the number one factor in generating new patients for your office.
OFFICE PAMPHLETS
Office pamphlets can be a great way to teach patients about the conditions you help. Instead of putting a pile of pamphlets out for them, choose one topic each week.
PATIENT APPRECIATION
Patient Appreciation Days don’t have to be complicated. Make them simple, easy, and scheduled every 2 or 3 months.
USE GREAT TITLES
Make sure your chiropractic website has strong title tags. Captivating title tags will cause your website to stand out above the rest.
POWERFUL PICTURES
For a higher response rate, use interesting pictures on your website and in your social media posts. Deposit Photos is a great site to find pictures for your posts.
MOBILE MARKETING
Make sure your chiropractic website displays well on mobile devices. You should really have a “Responsive Website” if you want to compete in today's market.
CREATE OFFICE VIDEO
Video is one of the best ways to show potential new patients who you are. Spend the money to have a great intro office video put together for your website.
FAQ PAGE
Put together a good frequently asked questions page. Try to answer all the questions that you are asked by patients on a regular basis about care.
BUILD A SITEMAP
Build a sitemap for your website so that Google can find all your pages with ease, which will give your pages more credit.
GOOGLE CONFIRMATION
Confirm your business listing with Google. Google My Business is a critical part of your overall listing.
CREATE EMAIL LIST
Create a list of emails that you can stay active with. Start with your current patients, but then branch out to new patients that visit your website.
SPECIALTY WEBSITE
If you have a specialty in your office such as weight loss, or functional medicine, consider having a stand-alone website built for that specialty.
OFF SITE SEO And ON SITE SEO
Work hard to build high quality links to your website. Make sure that every square inch of your website is optimized.
INSTRUCTIONAL VIDEOS
Make YouTube videos for your patients. Give some free info away and watch what comes back to you.
SOCIAL WEBSITES
There are a tremendous number of social websites out there. Assign one of your staff members to the task of creating business profiles for you on them.
PATIENT TESTIMONIALS
Video or written testimonials are one of the best ways to bring traffic to your site. Google loves YouTube and people love to see what others are saying.
Be sure to take things slow and test each tactic as you work through them. No single marketing technique will solve all of your problems, so weed out the ones that don’t yield results and hang on to the ones that do. It might take some time to get where you want to be in your practice, but use this guide as a starting point and you’ll put yourself on the right path.
